On March 28, an unprecedented attention launch and a sincere offer brought the automotive industry a head-on impact from xiaomi, the crossover giant.
The Xiaomi Su7 was designed by Li Tianyuan, BMW's first Chinese designer, whose representative work is the BMW iX. Meanwhile, Qiu Zhen, as head of exterior design, is a former senior exterior designer at Mercedes-Benz's German headquarters, who led the design of Mercedes-Benz's EQXX concept car, and Shin Muto, as head of interior design, is a former senior interior designer at BMW, whose representative work is the BMW Z4 sports car interior and the BMW X1 interior. His representative works are BMW Z4 interior and BMW X1 interior.
Xiaomi SU7's exterior styling presents a low-slung visual effect with design features such as 3x wheel-to-axle ratio, 2x wheel-to-height ratio, and 1.36x aspect ratio, while the 1.36x aspect ratio also delivers a lower center of gravity of the vehicle.