New Energy Vehicles: "Running Wild" and Quality Rising
This year, the new energy automobile industry is really all the way "wild ride", highlights. In the recently held 2024 China Automotive Market Development Forecast Summit, China Association of Automobile Manufacturers (hereinafter referred to as "CAAM") Executive Vice President and Secretary General Fu Bingfeng pointed out that in 2023 China's automotive market showed three major highlights, one of which is the continuation of new energy vehicles rapid growth momentum, significantly better than the beginning of the year forecast! . According to the latest data released by the China Association of Automobile Manufacturers (CAAM), from January to November this year, China's new energy vehicle production and sales were completed 8,426,000 and 8,304,000 respectively, an increase of 34.5 per cent and 36.7 per cent year-on-year, with a market share of 30.8 per cent. The China Association of Automobile Manufacturers (CAAM) expects the annual sales of new energy vehicles to reach 9.4 million units. "China's auto industry already has the ability to quickly meet the extreme needs of consumers, and overseas consumers also need this extreme demand. China's cars are getting better and better. The "volume" of achievements is always the most intuitive. 3 July, with a brand-new new energy vehicles from the Guangzhou Automobile Egan vehicle offline area slowly drive out, China's new energy vehicle production volume officially reached 20 million units. Behind this, is the development of China's new energy vehicles for more than 10 years of continuous breakthroughs and rapid growth, from 1995 China's first new energy vehicles off the line, to February 2022 10 million new energy vehicles off the line, after 17 years; and from 10 million to 20 million, it took only one and a half years. Just in the past November, the domestic new energy vehicle production and sales in a single month again both exceeded the 1 million mark, which means that China's new energy vehicles in the industrialisation, market-oriented basis, has begun to step into the scale, globalisation, high-quality development of a new stage.
Anxiety "involution" under the collective anxiety
If you can only define a keyword for this year's car market, it must be "volume". If the Tesla price cuts at the beginning of the year, just to industry colleagues "scratch" the "itch", then the price cuts began in early March, undoubtedly the various car companies almost "backwater battle! "Anxious atmosphere of tension baked to a high point. In the "price war" that has lasted almost a whole year, almost every car company has been plunged into a deep anxiety, trying to do everything possible to reduce costs and increase efficiency. Frankly speaking, Tesla, which has always had a high level of profit, started to reduce prices at the beginning of the year, which was quite a bit of "striking down", but it was estimated that even Tesla, which triggered the "domino" effect at that time, didn't expect that, in the price competition since then, the annual price cuts would reach 59 times. Price cuts will reach as many as 59 times, and more than 40 other car companies were forced to get involved in price cuts "vortex". It is not an exaggeration to say that the "price war" almost from the beginning of the year "fight" to the end of the year. March, a government and enterprises to join hands with a large promotional activities, eventually evolved into dozens of cities to follow up, more than 40 car companies to participate in the price of the car market, affecting hundreds of models; the second wave of price cuts in the middle of the year more The second wave of price cuts in the middle of the year was even more violent, originally insisted on not reducing the price of Azera, officially announced that the whole series of models to reduce the price of 30,000 yuan, and the old users gave "10 billion subsidies" activities. Subsequently, Xiaopeng, BYD, Guangqi Eyan, Krypton and other brands have reduced the price of some products; "Golden Nine and Silver Ten", Xiaopeng, Zeropeng, FAW-Volkswagen, BYD and other automobile enterprises released preferential policies, involving microcars to high-end and other segments of the market; in November, taking advantage of the "Double 11" heat, BYD, and the "Double 11" heat, BYD, and the "Double 11" heat, BYD, and the "Double 11" heat, BYD, and other automobile enterprises released a preferential policy. In November, taking advantage of the "Double Eleven" heat, BYD, Zero Run, Ola, GAC EAN and other car companies once again reduced prices, but also the simultaneous launch of financial discounts, optional discounts, charging discounts and many other activities; to the end of the year the key moment of rushing volume, BYD, Shenlong Automobile, Zero Run Automobile, FAW Toyota and many other automakers announced the purchase of promotional policies, FAW-Volkswagen, Changan Automobile, Geely Automobile, etc., also announced that they reduced prices! In addition, many dealers also launched a "double twelve" limited-time price deduction, limited-time optional rights and benefits, financial discounts and other promotional means. 
In 2023, the automotive industry, there is a pair of particularly prominent, obvious contradictions, that is, running wild and anxiety coexist. Standing in the macro point of view, this year the situation can be described as a good, new energy vehicle market development is more and more smooth, rapid expansion of overseas markets, 3 years step 3 steps, whether at home or abroad, independent brands are also more confident, not afraid of challenges. But specific to the market end of a single enterprise, this year seems to be not so bright and shiny, "Volume" so that the car companies are physically and mentally exhausted, some companies can only wave goodbye; joint venture car companies more anxious, and constantly increase the localisation efforts, at the expense of "capital for technology! ", but still retains the inner question: is it too late to catch up?
